Coffee brand Social Brew is entering a new product category with a worthy cause.
The company announced the launch of Hawaiian-inspired pancake mixes. Half of the proceeds of all Social Brew products go towards victims of human trafficking worldwide, according to the brand.
The pancakes come in four flavors inspired by the tropical state — Coconut, Guava, Macadamia Nut and Mochi — and range in price between $4.99 and $5.99. They are available on the brand’s website.
Social Brew’s debut of a product in a new category was a natural step for the company, and expands upon its mission to support survivors, the company’s founder and CEO Simone Ispahani said.
“Each pancake flavor pairs perfectly with our gourmet coffee blends, and offers consumers another option to support the fight against human trafficking with their purchase,” Ispahani said.
The proceeds will go towards include Denver-based Beautiful Feet Wellness, which provides services to victims freed from trafficking, and Hawaii-based Ho’ola Na Pua, which specializes in the prevention of sex trafficking and child exploitation.
Social Brew’s coffee beans are sourced from the Aloha State, which is also where its founder first got the idea for the brand. According to its website, Ispahani started the e-commerce company with the intention of using her love of coffee to fight for social justice causes.
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